دور القُدرات الديناميكية في تعزيز الميزة التنافسية بمصنع إسمنت عمران – محافظة عمران -اليمن

Abstract

This research aimed to identify the role of dynamic capabilities across their dimensions (Sensing, Integration, Learning, Reconfiguring, and Coordination) in enhancing competitive advantage through its dimensions (Cost, Quality, Flexibility, Differentiation, and Focus) at the Amran Cement Plant. The research employed a descriptive-analytical methodology, utilizing a questionnaire designed for a sample of 188 individuals occupying leadership positions across various levels of management (top, middle, and executive). The findings revealed a strong positive correlation between the combined dimensions of dynamic capabilities and competitive advantage. However, the results indicated that the dimensions of Sensing, Integration, and Coordination had no statistically significant role in enhancing competitive advantage. Conversely, the dimensions of Learning and Reconfiguring demonstrated a statistically significant impact within the plant. Consequently, the research recommended increasing organizational focus on dynamic capabilities, particularly regarding Sensing, Integration, and Coordination, to achieve sustainable performance. Furthermore, it emphasized the need to improve competitive advantage dimensions, specifically Cost and Flexibility, which were identified as the least realized dimensions.